Abandon-Proof Your Course

Improve the start of your course with this this one-hour workshop



Sadly, yes. Most online courses have less than 10% completion rates, which means that students are starting the course but checking out… never to return.  From the beginning, a course can either help the student see themselves as confidently finishing your course and reaping the rewards, or they can get lost and confused, never to return. I’ll show you how to let your students know that they’re in the right place and great things are coming!


How to get students clarity that leads to action. 


How to create buy-in for doing the work and getting the results. 


How to setup a learning environment that creates a space for learning to take place. 

 Ready to get your students set for success?



In this quick, action-oriented workshop, I’ll share the top ways that course creators are getting their students to check out instead of dive in. Then I’ll give you specific tactics to get students off to a great start, especially if you’re a coach who needs them to engage, do the work, and get to the finish line. Finally I’ll give you a template for the opening lessons in your course, that you can modify and use with your content. 


Exactly how to start your course to get them all in and committed to getting results. 


My plug-and-play templates that you can use to add a new start to your course.


Get help from in-App chat- because I wouldn’t leave you stuck!


After the workshop you can take the challenge to complete your own training, using what you have learned.

Finish in 7 days and I’ll personally review your new first training/lesson and send video feedback.

You never get a second chance to make a first impression

When your students first log in to your course, they’re making second by second evaluations like this:
Am I going to get my money’s worth, or should I ask for a refund?
Do I feel like I can be successful here?
What am I supposed to do?
What’s the payoff for giving this course my time and attention?

As a course creator, your job is to answer those unspoken questions, and set them up for success. Your “first impression” sets the stage for your course, which is why your first training is so important.

I’d like to show you how to make your course magnetize your students by getting them off to a great start that motivates and engages them. 



This is exactly what to say as your first message to your students. Add your content, record a lesson, and boom you have a warm greeting for your students.



This template helps you put together a guide that tells your students what they need to do in order to get the most from the course or program. 



Wouldn’t it be great to know what level your students are at before they start working with you? This Google form makes that super simple to create.

Why isn’t anyone teaching this? 

 In helping my clients build their courses, I’ve come across a common thread that is keeping course creators from getting students engaged in their course. And I mean people who are experts at what they do and have great information to share, that would get results if the student did the work. 

But instead, it goes like this: The course creator works really hard to build an audience, build an offer, build the course materials, and they launch. So far so good, people signed up. 

But before very long, students drift away, never to return. And whether or not they ask for a refund, if they don’t have a great experience, they don’t come back for more. 

What happened that caused students to abandon the course?

The course started off without getting the student fully confident, engaged, committed, and prepared for success. 

I’d like to show you how some simple changes can make a huge difference.

Hi, I’m Laura Willson
I’m an Instructional Designer, B.A., M. Ed. and your secret weapon to create courses that get results.
I’ve seen too many courses that could have- and should have- been soooo good, but they just didn’t quite do the trick. They are either overwhelming or there’s the constant feeling of “what am I supposed to do?!”

It’s not that these course creators didn’t have the knowledge, but they just don’t know how to structure their knowledge so someone else could and would get the same results.

I’m usually hired by course creators to fix existing courses that aren’t working And although incremental change and improvement is good…

Doing it right the first time is so much better.

Your session summarized beautifully how valuable it is to include coaching elements in online formats by offering a space for guided reflection to participants. Concepts like “establishing a pattern of doing” and “managing the emotional climate” really resonate with me. I love how you bring this into a structured format that is easily adaptable for course designers, and accessible for participants. You inspired me to simplify my own materials and focus on what takes the user to the next step in the process.

 Ready to get your students set for success?

Frequently Asked Questions

What if I don't have a course built?
The principles I teach will still be relevant when you DO create a course.
How long will this take?
The course is schedule and materials are structured to take one hour. I generally stay on calls to answer questions as long as needed, but you’re free to hop off at any time. After the live call is over, if you would like some motivation to make your own first lesson I’ll have a 7 day window where you can submit your work to me for a free video review.
What if I don’t learn anything new?
I think that’s unlikely because I don’t know of anyone else who is teaching this, but in that case, email for a refund though June 12, 2021 at midnight, Pacific.
I’ve got another question.
Great! Use the chat box at the right bottom corner of this page and let’s chat.
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