We can do this together!

You’ve poured your heart, soul, and checkbook into getting great at what you do. I’ve spent years learning about how people learn, and how to create learning experiences around achieving specific results.


Hey, I’m Laura

I’m Laura Willson and after a 20 year career in education, working in low-income communities and the non-profit sector, I’m a huge believer in the power learning to transform lives and help people realize their full potential. As an Instructional Designer in the corporate world, responsible for Training and Development, I started developing a systematic way to build courses, based on cognitive science and performance support. I’m now sharing this design process with online entrepreneurs, because if your business depends on helping people make changes by having them execute on what you teach, you need a good plan!

When you work with me or take my course, I help you discover the outcomes you want for your client, and then reverse-engineer a clear path to success. I provide templates that make the process efficient and smart, so that I’m tackling the learning design while you provide the expert content.

If you want to do this thing right, I want to help you!

What else do you want to know?

A few other details…


I’m always learning! My degrees are in English (B.A.) and Education (M.Ed.). My post-graduate work was at Indiana University and Boise State in Learning and Cognition, Instructional Design, and Multi-media for learning.


I owned a multi-site childcare business for years, until moving to the K-12 education and non-profit world. My roles have included Director of Digital Media and Learning and Director of Training and Development.


Proud mom to a teen, tween, and yellow lab mix. I love ballroom dancing. I may otherwise be a semi-Paleo, gluten intolerant, all-natural, organic but chocolate is a staple of life. Happy member of Saddleback Church.

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