Create Your Own “Onramp” Course

The next LIVE ROUND is from October 2-25

That thing the gurus don’t tell you about having a “signature course”

There’s a lot of advice about charging more so that you make more with less work. 

This sounds great but glosses over a REALLY BIG DEAL.

Unless you are really well known with a sizable list, convincing people who have just met you to invest in a high-ticket course with you often takes a lot of effort in the form of a complicated launch. I’m not saying this doesn’t work, but I am saying it has significant drawbacks that aren’t for everyone.

I suggest an “Onramp Course”

It’s a short (or short-ish) course that teaches the fundamentals of your unique process. It has a specific outcome that can be achieved quickly and is helpful for everyone (or at least 80% of everyone). Its function is to have an easy way for a new prospect to become a buyer, get to know you, and be primed for other things in your business.

There’s actually a story behind the Onramp Course. One of my clients was told by really expensive coaches to forget low ticket, so she launched a big course a couple of times a year. Those launches were exhausting as she gave out a lot of free content to people who liked her work, but were never going to buy a high-ticket program. Tech nightmares, customer service emails, massive stress… all for low conversion rates and no predictable income. Thousands of people on her list got the choice of high ticket or nothing, and they chose… well, you guessed it.  

Say YES to Easy Money and what it gives your business

NO complicated launch

where you exhaust yourself and your team (you’ll need a team) with a free challenge, webinars, and showing up every day until you spring an offer at the end that most of the people who were in for free can’t afford.

YES to having the core

of your work available to anyone who is new to your world, so that anyone can have access to your work AND become a paying customer right when they first find you.


NO feast or famine cycle

where big launches and income are followed by… crickets.

YES to getting maximum

results for your students in a short time frame, that’s super doable with a clear goal in sight so that they JUST DO IT!

NO to having to include

the basics in your higher programs because you have to start from zero.  

YES to priming your audience

with the fundamentals so that you can grow them into the deeper work into the body of your work.

NO to having nothing

for the segment of your list that hasn’t bought from you yet because they need to know you better first. 

YES to having a great course

to offer in summits and bundles and being able to run a flash sale anytime you need a cash infusion.

There really is a place in your business to

gently invite people into your world. 

P.S. My client who had big, exhausting launches? I sold her on the idea of a 21 day course, and now she routinely makes $5-20K a month with what she calls “the easiest money in my business.”

What's actually in an Onramp Course?

I’m glad you asked!

The Fundamentals of your unique process, the stuff that everyone needs and works for everyone

A 21 day experience for the student with a clear goal or outcome. 

Easy launches that can be duplicated as often as every month, while you’re out generating new leads.
The low-ticket, easy launch, super effective, irresistible “welcome to my world.”

Create your Onramp course for “Easy Money” 

An Onramp Course is for you if:
You’re a coach, course creator, or service provider who has done something very successfully or led others through a process to get a specific result. You know how to do your thing!
You like the idea of having an inexpensive way for new leads to get to know your work.
You’re interested in having an evergreen (always for sale) course or live rounds that can be repeated on a schedule as new people get to know you.
You have (or will) contribute to bundles and summits, and want something small but low impact to share in them.
You’ve tried to create a course in the past but got stuck because no one ever taught you how to create the actual content!
It’s not for you if…
You’re not really sure what your business is about or who you serve. (I’ve been there- I get it!)
You don’t want to commit to one idea for an introductory course, and you’re reluctant to charge for your work OR you only want to sell high ticket courses and services.
You feel like you need to have a brand look, website, and course platform before you offer a a course and would stall out wanting to go create those things.
You’re looking for something focused on sales and marketing strategies for courses. This isn’t that.

You don’t have basic tech skills and aren’t able to outsource that bit. 

You’re a little “A” type and being in a beta round where snafus that can happen might really bother you.


Easy Money- Create Your Own Onramp Course

And here’s what’s in it

A complete framework for where an Onramp Course fits in your business, what goes in it, and how to create it.

Templates and trainings on how to create the content. Strangely, a lot of courses on courses don’t include this.
Office Hours where you can get questions answered, and promotion to my list if you finish by the deadline.
You’ll have everything you need to create an Onramp course for your business.

Get started with “Easy Money” 

Here’s how the program works

Decide on your content
Decide on your content


You get my framework for an Onramp Course. You’ll choose the highest impact things to teach in 21 days.
Create your starter content
Create your starter content


I’ll give you templates, along with simple and fast ways to create just the welcome content, so you can pre-sell if you wish.
Set your price and start selling
Set your price and start selling


Sell it before it’s done? Sure, and then you get paid to create it! (But you don’t have to.) Examples of how to price it now and in the future.
Create 12 lessons
Create 12 lessons


You only need 12 lessons to make this course. I’ll give you my lesson plan template and show you how to use it. Just fill in the blanks.
Record and upload lessons
Record and upload lessons


My system and short cuts to making videos from your lesson plans, and being on camera is optional.
Send it out into the world
Send it out into the world


Send some emails and launch!



There are lots of courses about creating courses. I’ve taken them. They usually focus on research and marketing. Good things- but I teach you how to create the actual content!


I’m an Instructional Designer, so you get the benefit of all my years of research and testing what actually makes a great learning experience

You’ll get my signature content creation system, that allows you to create great trainings that look professional and get done fast.
I give you a clear, actionable plan to get your course done and done right!

You’ll learn how to structure the way that you run the course in a way that fits with your goals and lifestyle.

Past Clients Say…

Hi, I’m Laura Willson
I’m an Instructional Designer, B.A., M. Ed. and your secret weapon to create courses that get results.
I’ve seen too many courses that could have- and should have- been soooo good, but they just didn’t quite do the trick. They are either overwhelming or there’s the constant feeling of “what am I supposed to do?!”

It’s not that these course creators didn’t have the knowledge, but they just don’t know how to structure their knowledge so someone else could and would get the same results.

I’m usually hired by course creators to fix existing courses that aren’t working And although incremental change and improvement is good…

Doing it right the first time is so much better.



When does the program start? Are all lessons available immediately?
The next Live round starts on October 2nd. The course is spaced out with weekly tasks that allow for time to build your course content. You are free, however, to “binge” the lessons and have access to new lessons as soon as you finish the previous one. Use it in whatever way makes sense to you!
Is the course pre-recorded?
Yes! The trainings are pre-recorded and one entire module will be available each week.
What tech stuff do I need to have for this course?
I suggest that you have Google docs, an email service provider, and Canva at a minimum. There are free options for all of these.
Do I need to have a specific course platform?
This will work with whatever course platform you choose. If you don’t have one, Xperiencfy has a “free until you launch” plan and I highly recommend it.
When will the Office Hours be?
Tuesdays at noon Pacific for live calls because it works for the greatest amount of time zones.
Do you offer refunds?
Refunds are available through August 5th, 2023 if, after the content is available, you feel like you will not benefit from the course. Should you choose to take the course at a later date, however, the pre-sale price will no longer be available.
I have another question.
Cool, use the chat button and ask away!


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