Your work changes lives, relationships, and businesses.

Let’s make sure your course does, too.

You can’t build a great course without

The stuff you put in your course and in what order- that’s called curriculum. And it’s the foundation of a course that gets results. Whether this is your first course or your latest, there’s more to building a great course than just being good at what you do. And it’s all learnable! Nail this and your courses can go from good to “OMG-When’s-The-Next-One-Coming!”

Can we be honest about why so many courses just don’t live up to their promises?

It’s because their planning was ALL WRONG! 

Most course creators follow the worst possible advice about planning their course. And it shows.

So much of the advice out there (even from the big name influencers) focuses on the marketing side of course creation and almost nothing on how to make course content that can achieve the results students want to pay for.

Here’s the truth: Slapping together a bunch of trainings based on a brain dump does not create an effective, transformational course.

In fact, it most often leads to a hodgepodge of stuff with very little direction to the student on how to apply, let alone implement, said good ideas. 

Here’s what we do instead

Your exceptional, transformational course starts by planning a transformational CURRICULUM.

This means that you get super clear on what students will know and do by the end of your course, and you work backwards from there. Each step of the process is covered in the training material, in an order that makes sense.

Every module and every training needs to be exactly what moves a student from where they are now to where they can be by the end of the course.

Nothing more. Nothing less.

Once you have these steps for your student in place, then you need to help them with the implementation of the steps. This is where you simplify and clarify the work you give students to do, so they can get big results!

When you nail your curriculum, your course can be that actionable, gangbusters results-getting product you always knew it could be!

Plan your course curriculum right so you can say

NO to ho-hum and YES to exceptional results for your students 


NO to the kitchen sink

where you throw in everything you can think of in hopes of adding value, but instead fear that students are getting overwhelmed, lost, or confused .

YES to "Just Right" size

because your course is perfectly scaled to get just the results your have promised, so it only includes the steps that it needs to get them there.


NO to staying stuck

where you never launch because your course plan feels like a mess, even though you know it’s all good content.

YES to creating with confidence

because you KNOW you’ve built a strategic, easy-to-follow curriculum that feels doable for your students.

NO to staying small

and limiting yourself to working 1:1 because you just know that too many courses don’t get great results, and you won’t settle for that for your life’s work.

YES to scaling your business

because courses can serve so many more people while also getting you paid without having to trade hours for dollars. Yes, you deserve wealth and freedom.

NO to seeing garbage

courses put put by people with a fraction of your expertise rake in sign-ups because they asked for the sale while you wait to get this done.

YES to validating your work

and seeing great students find you and get transformational results from your courses, which leaves them eager to buy your next thing.

Your competitors probably don’t know how to design great curriculum. 

But you can! 


Planning a Transformational Course

And here’s what you get

Quick, snackable-size trainings on the principles of learning science that so many courses are missing, and how to help students do the work.

Templates for planning your own course curriculum, so that you can strategically map out a series of trainings that accomplishes the intended results and focuses on implementation by the student.
Lifetime access and office hours whenever they’re offered in this course.
You’ll have everything you need to plan transformational curriculum
for your next course, and every one after that.

“I want the absolute best results for my students” 

Planning a Transformational Course is for you if:

You’re a coach, course creator, or service provider who has done something very successfully or led others through a process to get a specific result. You know how to do your thing!

You do transformational work in a 1:1 setting and you know that most courses won’t help your students- and you want to learn a way that does work.

You’re not necessarily building a “transformational course” but you’d like to learn how to build a course that gets results. 

You really care about your students and you want your courses to deliver everything you promise on the sales page.

You’re an experienced course creator but your courses aren’t getting the results that you expected.

You’re a new course creator, and you’d rather learn from an expert instead of trial and error, while risking your student results and your reputation.

You’ve experienced “course remorse” as a student and never, ever want to be the kind of course creator who promises and doesn’t deliver. 

It’s not for you if…

You’re not really sure what your business is about or who you serve. (I’ve been there- I get it! Figure that out first and then come back. )

You’re not sure if you want to build a course that has a specific outcome. 

You don’t want to learn the “why” behind good curriculum design and some basic learning (cognitive) theory that the pros use. 

You’re convinced that being a student in online courses has taught you everything you need to know to build a great curriculum for a course. 

You’re looking for something that tells you how to plan the logistical side of building a course, how to map your launch, project plans, etc. 

You’re looking for something focused on sales and marketing strategies for courses. This isn’t that.

You don’t have basic tech skills and aren’t able to outsource that bit.


“Yes, I want my courses to be Transformational” 

Here’s how the program works



The original live workshop recording is split into 3 easy lessons with Q&A that shows some examples of how it looks in different types of courses.


You’ll break down how you get a student from where they are now to where they can be, and all the steps to get there.


With your curriculum planned, you can start tasking out the action steps to getting it created and sold.

Past Clients Say…

Hi, I’m Laura Willson
I’m an Instructional Designer, B.A., M. Ed. and your secret weapon to create courses that get results.

I’ve seen too many courses that could have- and should have- been soooo good, but they just didn’t quite do the trick. They are either overwhelming or there’s the constant feeling of “what am I supposed to do?!”

It’s not that these course creators didn’t have the knowledge, but they just don’t know how to structure their knowledge so someone else could and would get the same results.

I’m usually hired by course creators to fix existing courses that aren’t working and although incremental change and improvement is good…

Doing it right the first time is so much better.

“Yes, I want to design courses that get results!” 



When does the program start? Are all lessons available immediately?
It’s all pre-recorded and ready for you now!
How long do I have access to the course?
For as long as it exists and I’m still kicking.
What tech stuff do I need to have for this course?
You need a computer with internet and a browser. The templates are in both PDF if you like to print and Google docs if you like to edit online.
Do I need to have a specific course platform?
This will work with whatever course platform you choose. If you don’t have one, Xperiencfy has a “free until you launch” plan and I highly recommend it.
Do you offer refunds?
Because all content and templates are unlocked and available, no refunds are offered.
I have another question.
Cool, use the chat button and ask away!
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